The definitive Google ranking strategy guide, by Stuart Delta. Google describes PageRank: "PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote ( link ), as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance". If someone asked us "WHY" does This tutorial exist, would we say "Well, b'cause Google™ is the BEST search engine ever"? ... Uhm, NO, we dont say that. Our experience makes us believe there aint a search engine which is technically better than an other. We just say that Google is the most popular search engine on the web, the top search engine referral source and -except for Ad-Words- submitting a site on it is still completely free. Google's main technology, the PageRank™ algorithm, is known to have a large role in Google's ranking. Yeah, but is it the only factor? We dont believe that. One of the main reasons that the weight assigned to PageRank™ is debated is because it is not uncommon to see a website with a lower PageRank™ outranking a website with a higher PageRank. When we see this, it means three things: PageRank™ is not the most important factor in Google's rankings algorithm; a properly optimized website with an average PageRank™ can outrank a non-optimized website with a high PageRank™; the on-page variables play a larger role in Google ranking than most tend to think. It's easy to tell. Google is different. Site optimization MUST be different. This book is mainly about this: OPTIMIZATION BEYOND PAGERANK™. Before starting to show you WHAT is Google, before demonstrating all optimization techniques you can apply to your website, you must learn the THREE FUNDAMENTAL RULES of Google ranking: If you want to have your website ranked high, you must THINK like Google does. And how does Google think? Well, to make it simple, Google acts like a PARANOID, LAZY, CURIOS, SLOW-CONNECTED HUMAN would (check out the "random surfer model", which is not limited to Pagerank technology but also to the whole Google crawling philosophy). So: 1) server speed: your website pages must be downloaded nearly at the speed of light; 2) site updating: Googlebot has the ability to check out WHEN your pages have been uploaded to the server. You can take advantage from this feature rather than being penalized ( it definitely penalizes "old" pages, almost regardless of their contents ), by keeping your pages FRESH and updated; 3) Google adores simple websites with hundreds of pages. Even if it may sound strange, Google doesn't like LONG BORING pages too much.

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