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SEO Toolkit This simple, easy to follow guide to search engine optimization ( SEO ) will teach you everything you need to know about SEO in order to get your site to the top of the search engines. Google and the other search engines place a very strong emphasis on the quality and relevancy of their search results. As the undisputed leader in the world of search engines, they know that in order to stay on top they must make sure that their users are satisfied with the quality of the search results provided. To that end, they do not take kindly to several techniques used by many webmasters and Search Engine Optimization ( SEO ) experts. These techniques, Cloaking, Doorway pages, Hidden text, Hidden links, Link farms, Spamming, Multiple identical sites or domains, can and will get a site banned from Google or at the very least result in a Page Rank ( PR ) penalty.
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